How to promote your Business on Google Maps with Google Posts
It’s a great way to show them your top products, tell them about any upcoming events, show daily specials or anything else you would like to share with potential customers. You can use up to 300 words and an image. If you want to promote an event you can add the event dates as well. As an example for this tutorial I will promote an upcoming Google AdWords Certification course to show you how it works.
Google Posts are free, but you need to have an existing ‘Google My Business’ account. If you don’t have one read our tutorial on how to set one up here (it’s also free!): How to make a Google My Business Page. Then come back here and write your first post.
To get started, log into your Google My Business account. In your account click on the ‘Posts’ link on the left, and a small pop-up will appear.
.jpg)
Click anywhere on the box and a new window will pop out. It will ask you to add a photo. This is optional, but I highly recommend to add an image to attract attention in the listing later. You can upload an image from your computer. The image should be square, if it isn’t you will need to crop it to a square shape. Once done click on the bottom left to upload your photo. Below the uploaded image you can now write your content. In my example I want people to register for our course, so I write about the benefits and ask them to register.
.png)
If you want to promote an event you can move the switch and enter your event’ start and end date. In my case I want to leave the date open, so I can use this post for future courses as well.
The last part is the ‘Call to Action’ button. This will be useful if you want people to click on your Google Post and go from there straight to your website to read more details. For example, if you promote a product you can tick the ‘Buy’ button, or if you want people to make a reservation at your restaurant you can tick the ‘Reserve’ button. In the space below to the ‘Call to Action’ put the website link to which you want the user to go after they click on the button. Important: don’t send people to your home page. For example, if you promote a particular product from your website send them straight to that page. To do so go to your website and open the page with your product on it. Click in the address bar in your browser, this will highlight the web address (called URL). Right-click your mouse and select copy. Now go back to your Google Post, move your mouse to the section for the link, right-click and select ‘Paste’. Once done click ‘Preview’ on the top right. If you’re happy with it (make sure no spelling errors) click ‘Publish’, other wise click the arrow on the top left and go back to make any edits.
To see what it will look like click on the post and select ‘View’. This will open a new window and show how your post will appear. Here is my example on a desktop view:
.png)
If you have put in a link make sure you click on the button to ensure it works correctly. If anything is not right go back to the page where you made your post, click ‘Edit’ and make your changes. That’s it, hope it works for you. You can make multiple post, and Google will select which ones to display.
You May Also Like

Brand Equity – How can the credit function help?
Investing in Brand Equity is becoming an effective business strategy not only to retain customers an...

Why winning customer trust is key to startup success
Interview of Philipp Kristian, author of 'The Trust Economy’ What are the top three emerg...

Innovation-Driven Marketing vs. Marketing-Driven Innovation
Is your company adding value or are you pretending and trying to make a name for yourself? Why do I...

Why Is Corporate Identity Important For Any Business?
Corporate identity is quite similar to what we talk about our own identity, and the specifics that d...

Out-of-Box, In-the-Box, New-Box, Other-Box, No-Box
Thinking For years supporters and detractors of creative thinking in the workplace have talked about...

Pricing Strategy
In general, the pricing strategy is very important for retail companies in order to achieve the sale...

Why Content is the true north of Account-based Marketing? – Final
We began exploring the four-legs of the content strategy tool, and uncovered just why context is eve...

5 Trends and Challenges for the Agency Industry
One of the trends to continue will be brands bringing agency work in-house. As Ramchandani writes, &...
How to choose a domain name?
A domain name is the website name that people can type into their browser like >google.com,&...

Tactics to increase conversion rate
ALPHA Sales System Most sales systems focuses on the presentation, objection handling and closing...

Challenges in Deep Learning technology
Although the estimated market growth for Deep Learning is $10.2 billion by the end of 2025, it has s...

Content Marketing Phooey
I agree "Content Marketing" is a VITALLY important component of the Promotional Mix and es...

On Becoming Customer Centric
On Becoming Customer Centric Some say “customer centricity” has become ...

It’s the stakeholder, stupid!
Why it took me four years to build a website... This week marked an important milestone in my profe...

UltraCreativity - "Cannot" does not exist in my vocabulary!
I’ve decided long ago that the word “cannot” does not exist in my vocabulary. For ...

Platforms And Content – The Business Model Of The 21th Century
Amazon is buying the rights of UEFA Championships, Disney is launching/expanding its own content pla...

Tools & Resources Every Marketer Needs To Navigate COVID-19 Crisis
It’s clear that COVID-19 has drastically altered the advertising and marketing landscape as mo...

The Hidden Truth In Creating Best Airbnb Experience
Here are Questions That I have Got This Week Around Airbnb Experience From Fellow Friends and Contac...

What is the future of Programmatic Advertising?
Data in the 21st century is like oil in the 19th century. Data is currently seen as valuable asset w...

From PR to e-PR - Future of media relations
Imagine if 20 years ago, someone told you that every organization will need accounting software, wha...

When personal brands go to war...
The start of this past weekend was highly interesting for Twitter users. It wasn’t actually a ...

Surviving and soon thriving again: what you're doing now really matters
Five weeks ago, before any of us really knew ‘how bad things would get’ I wrote on Linke...

Good Brands Sell Products; Great Brands Tell Stories
If you need to survive in this dog-eat-dog business world, then you need to connect with customers i...

Customer Experience lessons we learned and applied in our Art Gallery
WE OPENED OUR ART GALLERY IN 2011 We learned a lot of Customer Experience lessons in the 7 years si...

Why Content is the true north of Account-based Marketing? - Part I
At a recent conference, I was asked rather unexpectedly by a senior business executive, “What...

"MIND" Your Image
It’s always said, what you focus, expands! It’s pretty common for many of us to have en...

Why Content is the true north of Account-based Marketing? - Part II
"A wealth of information creates a poverty of attention." - Herbert Simon, Economist Just...

Premium Story- Customer Experience
Every three, four years I have the pleasure and privilege to choose and pick a new car. You can imag...

How to Fuel, Shape and Scale Creativity
It is well established by now that creativity is one of the main differentiators between s...

Artificial intelligence in E-mail marketing
Artificial intelligence, in the broadest sense, refers to a human-like ability to perceive, understa...

10 e-commerce user experience must-haves
They say you never get a second chance to make a first impression, and in the world of e-commerce, f...

Stop Talking About and Start Driving Digital Marketing Transformation
In marketing, and right across business, we often talk about the need for ‘digital transformat...

Want to build your personal brand? Then STOP being #antisocial on social media
Have you ever been to a networking event where you register your name, put your name card in the &qu...

9 Ways to Transform the Healthcare Experience with Conversational AI
Introduction Conversational AI is a pivotal aspect of digital transformation in the healthcare indu...
Dr Frank Peter
Digital Transformation and Digital Marketing
For well over 15 years Dr. Frank Peter have shared his knowledge in Digital Transformation and Digital Marketing with over 150 companies of all sizes thru keynote speeches at conference and events as well as thru multi-day corporate training sessions. He is an associate faculty with University Utara Malaysia and industry panel advisor of International university Malaya Wales