CO - Markinnovation

It's all about Marketing in the new age!

Markinnovation is a knowledge service that delivers insights, trends, strategies and analysis that would be relevant to any Marketing function. How technology has come of age to deliver the thinly sliced customer segments? How analytics and such tools add a new dimension to looking at customers? How companies across the globe reach and retain Customers? And how targeted marketing communication programs deliver measurable results? Industry experts, academicians and opinion leaders — all contribute to create a meaningful and insightful experience.

Good Brands Sell Products; Great Brands Tell Stories

Good Brands Sell Products; Great Brands Tell Stories

If you need to survive in this dog-eat-dog busines...

When personal brands go to war...

When personal brands go to war...

The start of this past weekend was highly interest...

What is the future of Programmatic Advertising?

What is the future of Programmatic Advertising?

Data in the 21st century is like oil in the 19th c...

From PR to e-PR - Future of media relations

From PR to e-PR - Future of media relations

Imagine if 20 years ago, someone told you that eve...

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