CO - Markinnovation

From PR to e-PR - Future of media relations

From PR to e-PR - Future of media relations

Imagine if 20 years ago, someone told you that every organization will need accounting software, what would your reaction be? The obvious answer would be, no way, as at that time we have book keepers to do that task.

Fast forward to the present day, large and even smaller organization are dependent on accounting software, with the value of industry reaching billions of dollars. Similarly, what if I told you that every organization will need a communications solution? Any organization that takes its public relations and media relations seriously will need a solution that will simplify and measure the success of each campaign. I have seen many companies out there, big and small, organizing various CSR campaigns, media outreach programs etc with the hope that it will raise their profile and brand positioning. From ideation to execution, every single process takes lots of time, effort and incurs cost. So how do you know if the campaign is successful or if it is reaching the target audience or the key influencers? Which campaign is successful and which is not? What if, you have a better solution, one that simplifies the process from start to finish and also provides the right metrics for you to analyse the success or failure of each communication campaign?

Enter Supernewsroom, a web application that allows anyone out there to basically do PR in one single platform.

For the communications experts, we know that having an updated media list, sets a targeted media list, which is the first part of a media relations campaign. Basically, once you have a campaign finalized, for example if you are the communications expert of a hospital and you want to organize a CSR campaign in conjunction with the Pink October month, then you will need to identify a list of targeted media that will reach your stakeholders. Now, traditionally, you will pull out your own database of media or if it’s not updated, you will now have the tedious task of searching of the contacts online. The big question is why there isn’t a global directory of media agencies and their editorial lists in a single hub. Supernewsroom eliminates that problem as it is the first crowd-sourced global media database (18 countries till date and growing), which means that it contains the editorial lists of each country, and since its crowd-sourced, just like how Waze is, the list is constantly updated, in real-time.

The second step is now to create a media invitation and emailing it to each editor or journalist whom you have identified as relevant to your campaign. Supernewsroom allows you to do that with a single click with an integrated email blast tool and a Media RSVP tool. With these, you can send unlimited media invitations and press releases with a single click.  You then receive responses from the journalists and editors if they are interested to cover the event.

And what if you want to track if the story was published by those attended your event, or if the press release was picked up post event? Then the iReport gives you a complete media engagement analytics from to whom you have sent the media invites, who read the email, who attended or requested for a media kit, and finally who published the story. This means, the entire media relations campaign was done in a single platform, from sending out the media invitations to the media monitoring report. This will allow you to measure the success of the campaign in terms of the coverage you have received.

Besides that, Supernewsroom includes a PitchMe feature, which allows you to pitch a story to the editor and journalists and receive a notification directly in your inbox. It save you and the journalists loads of time and effort. What is interesting is that you can group your key influencers and start creating a your own newsroom within Supernewsroom, so they will get direct access to your press releases, video news releases, photos, profiles and any information on any upcoming events.

For communications experts, Supernewsroom simplifies the tedious process in a single platform- which means you can now focus more on the strategic part of the communications process. Its simplicity allows non comms experts to start a media relations campaign with a single click.  Supernewsroom is the future of public relations, and I believe it will be solution that every organization will need, if they are serious about their communications efforts.

  • Manminder Kaur
    Manminder Kaur
    CEO Intelectasia

    Manminder Kaur is an award-winning PR practitioner. She is the founder and CEO of Intelectasia. Manminder is Malaysia’s top PR trainer, having trained hundreds of public relations professionals locally and internationally. Her forte is in crisis communications, media relations and on-camera media coaching. She has conducted media training and media coaching for corporate figures from various organizations such as Novartis, UDA Holdings, Khazanah Research Institute, Shell, TM, MaGIC, PDRM, Perbadanan Aset Air Berhad [PAAB] and more. Not a stranger in the local PR scene, Manminder also provides public relations consultancy to billion ringgit conglomerates, GLCs and the private sector. It is no surprise why her insights are often regarded as the best as Manminder combines her background as a journalist (Manminder was with Astro Awani) and PR expertise to give hands-on and strategic media tips to the participants. Manminder holds a Masters in Corporate Communications and recently won the Marketing Excellence Award in Public Relations (Gold Award).

You May Also Like

Brand Equity – How can the credit function help?
Brand Equity – How can the credit function help?

Investing in Brand Equity is becoming an effective business strategy not only to retain customers an...

Innovation-Driven Marketing vs.  Marketing-Driven Innovation
Innovation-Driven Marketing vs. Marketing-Driven Innovation

Is your company adding value or are you pretending and trying to make a name for yourself? Why do I...

Why Is Corporate Identity  Important For Any Business?
Why Is Corporate Identity Important For Any Business?

Corporate identity is quite similar to what we talk about our own identity, and the specifics that d...

Out-of-Box, In-the-Box,  New-Box, Other-Box, No-Box
Out-of-Box, In-the-Box, New-Box, Other-Box, No-Box

Thinking For years supporters and detractors of creative thinking in the workplace have talked about...

Pricing Strategy
Pricing Strategy

In general, the pricing strategy is very important for retail companies in order to achieve the sale...

Why Content is the true north of Account-based Marketing? – Final
Why Content is the true north of Account-based Marketing? – Final

We began exploring the four-legs of the content strategy tool, and uncovered just why context is eve...

5 Trends and Challenges for the Agency Industry
5 Trends and Challenges for the Agency Industry

One of the trends to continue will be brands bringing agency work in-house. As Ramchandani writes, &...

Why winning customer trust is key to startup success
Why winning customer trust is key to startup success

Interview of Philipp Kristian, author of 'The Trust Economy’ What are the top three emerg...

How to choose a domain name?
How to choose a domain name?

A domain name is the website name that people can type into their browser like >google.com,&...

How to promote your Business on Google Maps with Google Posts
How to promote your Business on Google Maps with Google Posts

Google has just rolled out yet another useful tool, especially for small business owners: Google Pos...

Tactics to increase conversion rate
Tactics to increase conversion rate

ALPHA Sales System Most sales systems focuses on the presentation, objection handling and closing...

Challenges in Deep Learning technology
Challenges in Deep Learning technology

Although the estimated market growth for Deep Learning is $10.2 billion by the end of 2025, it has s...

Content Marketing Phooey
Content Marketing Phooey

I agree "Content Marketing" is a VITALLY important component of the Promotional Mix and es...

On Becoming Customer Centric
On Becoming Customer Centric

On Becoming Customer Centric     Some say “customer centricity” has become ...

It’s the stakeholder, stupid!
It’s the stakeholder, stupid!

Why it took me four years to build a website... This week marked an important milestone in my profe...

UltraCreativity -
UltraCreativity - "Cannot" does not exist in my vocabulary!

I’ve decided long ago that the word “cannot” does not exist in my vocabulary. For ...

Platforms And Content – The Business Model Of The 21th Century
Platforms And Content – The Business Model Of The 21th Century

Amazon is buying the rights of UEFA Championships, Disney is launching/expanding its own content pla...

Tools & Resources Every Marketer Needs To Navigate COVID-19 Crisis
Tools & Resources Every Marketer Needs To Navigate COVID-19 Crisis

It’s clear that COVID-19 has drastically altered the advertising and marketing landscape as mo...

The Hidden Truth In Creating Best Airbnb Experience
The Hidden Truth In Creating Best Airbnb Experience

Here are Questions That I have Got This Week Around Airbnb Experience From Fellow Friends and Contac...

What is the future of Programmatic Advertising?
What is the future of Programmatic Advertising?

Data in the 21st century is like oil in the 19th century. Data is currently seen as valuable asset w...

When personal brands go to war...
When personal brands go to war...

The start of this past weekend was highly interesting for Twitter users. It wasn’t actually a ...

Surviving and soon thriving again: what you're doing now really matters
Surviving and soon thriving again: what you're doing now really matters

Five weeks ago, before any of us really knew ‘how bad things would get’ I wrote on Linke...

Good Brands Sell Products; Great Brands Tell Stories
Good Brands Sell Products; Great Brands Tell Stories

If you need to survive in this dog-eat-dog business world, then you need to connect with customers i...

Customer Experience lessons we learned and applied in our Art Gallery
Customer Experience lessons we learned and applied in our Art Gallery

WE OPENED OUR ART GALLERY IN 2011 We learned a lot of Customer Experience lessons in the 7 years si...

Stay Connected With Us