CO - Markinnovation

It's all about Marketing in the new age!

Markinnovation is a knowledge service that delivers insights, trends, strategies and analysis that would be relevant to any Marketing function. How technology has come of age to deliver the thinly sliced customer segments? How analytics and such tools add a new dimension to looking at customers? How companies across the globe reach and retain Customers? And how targeted marketing communication programs deliver measurable results? Industry experts, academicians and opinion leaders — all contribute to create a meaningful and insightful experience.

Pricing Strategy

Pricing Strategy

In general, the pricing strategy is very important...

Out-of-Box, In-the-Box,  New-Box, Other-Box, No-Box

Out-of-Box, In-the-Box, New-Box, Other-Box, No-Box

Thinking For years supporters and detractors of cr...

Why Is Corporate Identity  Important For Any Business?

Why Is Corporate Identity Important For Any Business?

Corporate identity is quite similar to what we tal...

Innovation-Driven Marketing vs.  Marketing-Driven Innovation

Innovation-Driven Marketing vs. Marketing-Driven Innovation

Is your company adding value or are you pretending...

Brand Equity – How can the credit function help?

Brand Equity – How can the credit function help?

Investing in Brand Equity is becoming an effective...

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